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'Tata Motors Service Edge' – An Initiative for Leading Edge Customer Service

Tata Motors has now come up with Tata Motors Service Edge, a widespread & extensive customer service enterprise. The company’s service network covers 800 service centres located in 500 cities and towns of the country. ‘Response in minutes, resolve in hours’; ‘Service with unmatched reliability’ and ‘Assured value for money’ are the three core characteristics of this initiative.

Speaking about the this novel concept, Mr.Anupam Misra, President, Concorde Motors (I) Ltd said, “The Service Edge initiative is a great stride in our path to increase our reach & support to our valued customers. At Concorde, we believe in customer focus. We will continually strive to delight our customers across locations through the Tata Motors Service Edge program.”

Response in minutes, resolve in hours:
Tata Motors Service Edge will bring speedy assistance to customers when in need.

24X7 On-road assistance programme: In association with MyTVS, Tata Motors has launched a breakdown assistance programme and towing assistance across the country accessed through a toll free helpline (1800 209 7979) and serviced by a dedicated network of over 2,000 authorized service providers. Quick response is ensured within 60 minutes in city limits, 90 minutes on state or national highways and within 120 minutes on hilly roads and other places.

Rapid repair: Rapid repair is a cost effective, quick and specialized body repair programme offered across the Tata Motors dealership network. Small dents, scratches and such body jobs are attended with an assurance of the car delivered on the same day.

e-Service appointments: Through an online service appointment facility, customers can select a time slot, date and a dealer of their choice for servicing their vehicle. Customers can also list down on-line job orders based on the repairs required. Post the on-line registration, the respective dealership customer relations officer responds instantly and confirms the appointment.

Speed-O-Service: Speed-O-service has been designed to offer quick repair service within 60 to 120 minutes using specialized manpower and infrastructure. Tata Motors can repair 6 vehicles per bay per day through this process, ensuring faster response and increasing service efficiency.

Service with unmatched reliability:
The company is ensuring that problem diagnosis and the related solution is comprehensive.

Symptom based diagnostics: A state-of-the-art diagnostic system ensures quick and comprehensive check of the vehicle. At each dealership a technician has been intensively trained as Diagnostic Expert Technician (DET). They attend to challenging repair requirements on the basis of symptoms indicated by the customers.

Flying doctors: A pool of 10 on-call technical experts has been set up across the country for higher level diagnostics to address any issues where dealers & DETs need support.

Quality repairs: Under this programme each vehicle is subjected to standard quality checks to identify repair requirements not noticed or reported by the customer, ensuring that complete health of the vehicle is assessed, attended to and customers are apprised. Over 15,000 technicians are trained annually to provide quality service through 8 training centres across the country. The company plans to build a world class training centre in Sanand.

Assured value for money:
Assuring value for money has consistently been a core attribute of Tata Motors’ products and services. Tata Motors Service Edge further strengthens it. The company has standardised and regulated service & repair charges which are reasonable across the network.

Value care: The company offers customised maintenance plan for service, minor and major repairs including wear & tear with flexible payment options. The Value care plan covers labour, parts, consumables, and guarantees substantial savings through price protection against inflation and ensures appropriate resale value for the vehicle at the time of exchange. Thus, customers accrue huge savings on cost of maintenance over a period of time.

Tata Motors’ Original Parts (TOP): Tata Motors is the only manufacturer in the industry to provide 1 year warranty on its genuine spare parts, which are trademarked as ‘TOP’. Available across all Tata Motors dealerships, the spare parts are competitively priced and customers can avail of the warranty if the parts are fixed in a Tata Motors authorised service workshop. Tata Motors has also designed various cost effective repair kits which further add value to customers.

Tata Motors Insurance: The insurance scheme offers convenience of on-line policy issuance & near cashless repairs facility across the Tata Motors authorised network. The industry-best depreciations on composite parts under Tata Motors Insurance provide substantial savings. The company plans to launch a zero depreciation cover policy in the future.

Extended Warranty: A protection against unforeseen breakdowns, the programme extends warranty benefits for up to 4 years or 150,000 kms, applicable to all Tata passenger vehicles. The ‘Nano Secure Extended Warranty’ allows Tata Nano customers to choose from an extended warranty of 12 months/40,000 kms or 24 months/ 60,000 kms.

Gold Club: It is a privileged 2-year membership programme offering priority services and attractive discounts. A customer can become a member of the Gold Club for only Rs. 499/-.

Concorde Motors, a 100% subsidiary of Tata Motors, has its service locations in Hyderabad, Chennai, Cochin & Bangalore operating with 12 workshops.

Customers can access the 24 hour helpline services through the following numbers :
Bangalore – 9844007484, 9972633522, 9741311114
Hyderabad – 9959344400, 9866444000
Chennai – 9841877000, 9841022244
Cochin – 9287488888
PAN INDIA TOLL FREE N.o: 1800 209 7979

Issued by :
Head (Corporate Communications)
Concorde Motors India Limited
Corporate Office, Bangalore


Email : corp.communications@concordemotors.com
Website : www.concordemotors.com


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