As a result of the definitive agreement between TATA MOTORS and FIAT Auto, Concorde Motors retails the full range of TATA and FIAT cars in India, including import cars like the FIAT 500. Full backup in-terms of service and parts is also available. The agreement also means that internationally acclaimed FIAT engines and gearboxes are now powering the 2nd generation Tata cars such as the Indica VISTA. All Concorde locations (sales & service) have now been upgraded in terms of infrastructure and ambience [external signage, internal design and layout] to reflect the close working relationship between these 2 automotive giants
This definitive agreement on the 50-50 Industrial Joint Venture was signed between the 2 companies on October 19th 2007. This joint agreement calls mainly for the creation and establishment of an industrial joint venture in India, located at the Fiat plant at Ranjangaon, in the State of Maharashtra.
With capacities to produce in excess of 100,000 cars and 200,000 engines and transmissions yearly, at steady state, the Ranjangaon plant will manufacture vehicles for the Indian and overseas markets. Both Fiat and Tata vehicles will be manufactured at the same facility, which will be managed equally by the two Shareholder Partners.
The engine manufacturing of FIAT envisages the highly acclaimed Fiat 1.3 litre multi-jet diesel engine, the 1.4 litre and a new 1.2 litre gasoline engine, both of the 'Fire' family, and Fiat transmissions.
FIAT Auto has in its portfolio Palio Stile, FIAT 500,Linea & Grande Punto in India. All the FIAT Branded cars are being distributed by Tata through the Tata-FIAT dealer network across the country. Therefore, the after sales & service for the FIAT cars also would be provided by the wide service network of Tata Motors.
Manufacturing of Tata cars in the Joint venture will supplement the production capacities of Tata cars while providing the best technology like the worldclass powertrains to the second generation Tata Cars. The strategic industrial alliance between Tata Motors & FIAT has thus opened a great scope & potential for a global exchange of technology in India.
A little know-how of FIAT
One of the pioneer companies in the automobile industry, Fiat has produced more than 87 million passenger cars and light commercial vehicles, including no less than 400 models, since 1899, when the company was founded in Turin, Italy. Some of them have represented milestones in the automotive industry. The Fiat Group's Automobiles Sector operates world-wide with the following brands: Fiat, celebrated for value, economy, and innovation and whose mass produced cars are distributed over almost the entire price class spectrum; Lancia (acquired in 1969) means prestige cars noted for their elegant styling, and comfort; Alfa Romeo (acquired in 1986) is famous as a maker of sport and luxury vehicles of style and distinction; Maserati (acquired in 1992) represents a landmark in the history of the automobile; Ferrari (acquired in 1969), well renowned for unsurpassed design, performance, and luxury, is a legendary automobile that imparts special cachet to its owner. FIAT Cars are known for its styling & impressive performance.